The Digitising Hawker Market
This capstone project delves into a crisis that many Southeast Asian hawker stall owners face today: the need to adapt to a digitalising market. This compelling animated cartoon illustrates how today's market is primarily conducted through social media and other digital platforms, consequently causing local stall owners to struggle with sales. By providing social media marketing tips to alleviate the 'digital illiteracy' that many hawkers have, this capstone project proposes an artful solution for the Southeast Asia’s hawker stall community to reach their peak again. Ultimately, this through this capstone project, it can be gathered that with adaptation to digital marketing, much of Southeast Asia's Hawker community may earn back their business and continue to provide their community with hawker culture and traditions.
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